Apple, Microsoft and Google & Management Information Systems Case Study

Apple, Microsoft and Google & Management Information Systems - Case Study Example This paper highlights that Apple enjoys a positive reputation for the quality of its products. As such, the company relies on the positive reputation to sell its other related products. The company manufactures high-quality smartphones and computers. The products use a unique operating system. Such is an effective strategy that limits the company’s customers to the products of the company. Google, on the other hand, employs diversification as its key marketing strategy. The company manufactures various products and applications all of which enjoy relative market shares. The cumulative effect of the diversification safeguards the company’s profitability. Microsoft is the current leader in the PC world. The company scooped the market from inception by creating a unique product that lacked in the society. As such, it remained to enjoy the benefits of such an iconic invention. The company has numerous operating systems coupled with equally vital programs. Additionally, the company bought Nokia in its attempt to diversify its market thus enjoys a share of the fast-growing smartphone market. The strategies employed by each of the three companies are effective since they ensure that the companies enjoy their relative profitability. As explained earlier, each of the three companies continues to struggle for the mobile computing market. This portrays the importance of the market. Mobile computing is the future of the industry. The use of portable devises if the future of the industry as users continue to demand both convenience and mobility. Google continues to manufacture applications to suit the interface of the various handheld devices. The company enjoys increased profitability owing to the efficiency of its products such as the google.com search engine among many others. Apple has amon g the largest share of the market.